Google & other search engines look at the quantity, the frequency, the Star ratings and how fresh & recent reviews are. Those, along with keywords are what make up the algorithm of how a company is rated and placed on Google, Yelp, and other Search engines.
Pretending you are invincible and ignoring negative reviews is like the Titanic claiming it's an unsinkable ship. Sure, maybe you'll be able to run into a couple of small icebergs and stay the course, but hit a big one, and you'll be shipwrecked for sure.
Negative reviews definitely have a negative impact on a business. It is estimated that over half of all consumers will not buy or use a service if ratings fall below 4 Stars. If a low rating comes through, the only way to improve the overall ratings is to bury the negative with more positive and more current reviews.
With Better Reviews LLC's proprietary software, it will allow negative reviews to be captured prior to being posted, alerting the business owner, giving an opportunity for conversation to reconcile a negative experience.
Amazon has conditioned people to read reviews. 7 out of 10 consumers now need to see at least a minimum of 4 healthy, up-to-date online reviews before they'll trust a business. Many read an average of 10 reviews before they feel your business is trustworthy. Buyers-in-heat are looking for the confidence in others to help them make a qualified decision.
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